In the business world everything is weighed on ROI, return on investment. Sometimes the ‘return’ can’t be measured in simple dollars and cents. Many times when you are hosting a corporate event the return is either about getting the right people together to interact in a specific way or in presenting the right message to a group of potential clients.
In order to get the return you are looking for it is important to start with your specific goal in mind.
You cannot disconnect the investment you are willing or able to make from the conversation. This is business. As...